Surfer on beach in Sydney Australia

the bigger picture

I help people define their future and set them up for success.

BIOGRAPHY

For 25 years I’ve worked with leaders from some of the world’s biggest and most exciting companies on creating the future, through business, brand and marketing innovation.

From S&P 500 giants to NASDAQ disruptors to ASX transformers to private equity and VC-backed startups and challengers around the world, my passion and purpose is always to help people define their future and bring it to life. To see their bigger picture.

As Founder, Chairman & CEO of The One Centre - twice named a BRW Fast 100 Company and Young Export Champion - I’ve had the privilege to work on local and global projects and initiatives that require a unique combination of strategic business thinking and creative imagination.

John Ford
Yacht

From plant-based food to EVs to Web3 gaming and NFTs to insurance disruptors and lifestyle innovators; from agritech, healthtech, fintech, greentech and sportstech to fashion, entertainment, tourism, hospitality, QSRs, airlines, drinks and real estate  - there isn’t an established or new industry I haven’t touched or innovated for across B2B, B2C, D2C and A to Z.

While my core expertise is visioning and positioning new businesses, brands, products and ways, the greatest value I can bring any client is the ability to articulate and communicate their ‘Why’ and the big ideas that flow out from it.

Beyond leading change and transformation projects, I am a regular speaker and writer on business innovation and the ‘Brands Disrupting The World’ through my One Talks series.

I live on the coast in Manly, Sydney with my wife and three children and find peace, inspiration and adventure in the water and surrounded by nature.

MY Clients

Working across categories, countries and cultures, I help business leaders everywhere crystallise and realise their vision.

Whether you’re a founder, CEO, corporate executive or entrepreneur, my role is to come alongside you and provide the personal and professional insights, ideas, advice and inspiration to help you see and achieve your bigger picture. And follow it through every season.

Business is an adventure. It’s an exciting, daunting, sometimes death-defying but always life-changing experience.

With a strong, meaningful purpose, it has the potential to solve great problems and create enormous value and impact, for the world.

The unifying quality of all my clients is the desire to find and follow their true north and create something incredible.

Sydney coastline
“John has an exceptional ability to collaborate with individuals and organisations to bring their visions and innovations to fruition. His guidance in shaping our company vision is invaluable.”
Sydney coastline
“John has the extraordinary skill to innovate, envision and articulate differentiated business, brand and marketing strategies which create impact.”
Sydney coastline
“John Ford is true leader and business expert. He has a brilliant ability to repurpose his experience working with some of the world’s most innovative and successful companies for his advisory clients, truly understanding their needs and taking their teams to a new level.”
Sydney coastline
“John has a unique ability to track into the mind of a leader and help them see and achieve their dream bigger and better than imagined.”

ADVISORY

I work with a handful of close clients to provide agile and personalised advisory and consulting services.

Working on a zero geography principle, my clients value a fluid combination of both face time and virtual connection.

My advisory engagements can take many forms, but are generally structured around a simple monthly fee retainer to support both structured and dynamic / organic interactions and input:

  • Advisory Teams and Boards
  • Strategic counsel and Mentorship

When deeper or more focussed expertise and input is desired / required, I can also support my advisory clients with project consulting:

  • Business visioning, strategy and ideas
  • Positioning strategy and story
  • Product and service innovation
  • Growth and go-to-market strategy
  • Branding and marketing innovation

I am also available for special and one-off event-based activities, like speaking and workshops. My goal is always to make working with me enjoyable, exciting and empowering - for the adventure of your life.

John Ford

INVESTMENT

Along with providing advice to all levels of business, I also invest seed capital and venture capital in start-ups and early stage businesses to help get great ideas off the ground.

This may be capital for product development and/or for world-class branding and marketing.

And along with Ford Group funding solutions, I can also facilitate cap raising and debt financing opportunities through my network.

The Goal is to empower young ENTREPRENEURS with the necessary foundations and fuel for growth.

Running

EXPERIENCE

Accor
ALL G FOODS
American Express
Aquila
Arenberg sPORT
Asian Games
Audi
AusActive
Bacardi
Boatin
Buds
BYD
Coca-Cola
Crown
eCOLAB
eDITION
Employment Hero
fERRARI
Flave
4 Pines
GE
Hamptons House
Immutable
Ingenia
J&J
Klim
Living Edge
McDonald's
The Menopause Co.
Mirvac
Nakheel
Olympic Games
OPSM
pELLO
pwc
Sesion Tequila
Singapore Airlines
Singha Beer
Sony
Sotheby's
Tiger Beer
Tourism Australia
TrueGreen
Vicinity
Westpac
Woolworths
Unilever
Utecture

Notes

musings on the journey of life and The bigger picture. From my own travels.

Notes

musings on the journey of life and The bigger picture. From my own travels.